Florentine DNA and London spirit.

Born in the Tuscan city from Roberto and Eva Cavalli, Robert Cavalli moved to England at a very young age to enter boarding school. This exciting and life-changing adventure deeply influenced his personality and aesthetic vision enabling him to mature an open-minded attitude infused with both rigorous discipline and frisky creativity.

A graduated from a prestigious London school, where he studied business and marketing, Robert Cavalli developed a very personal and unique style, which he is now infusing in his new TRIPLE RRR fashion label.

Debuting during the 93rd edition of Pitti Uomo, TRIPLE RRR combines the rich, decorative signature identity of the Florentine culture with a fresh, dynamic urban attitude, which is highly inspired by the London underground scene.

Luxury fabrics, decors and details are tempered by deconstructed silhouettes and lightweight constructions for an effortless chic look, which is both impeccable and spontaneous.

A high-end, cozy loungewear-inspired allure, epitomized by the traditional dressing gown, informs the lineup. Buttonless coats and jackets, crafted from velvet, silk jacquards and cashmere, – are cinched at the waist with coordinated tassel belts. Pants are cut in the shape of elevated joggers enriched by precious embroideries featuring pomegranates, – used by the label as a lucky charm, – which also decorate the collar of a crisp cotton shirt. In keeping with the versatile spirit of the collection, urban, casual staples, like bomber jackets, get a luxurious makeover – they are worked in velvet or in pinstriped wool and are embroidered with dreamlike sketched images.

Mainly worked in a nocturnal, intriguing color palette of dark tones, the collection is enlightened by pops of warm, wintery tones, including the rusty orange and the bright red of eye-catching jacquard sartorial suits.

The lineup is completed by embroidered hoodies and crewneck sweaters, which are layered under the quintessentially elegant pieces to highlight TRIPLE RRR’s eclectic spirit.

Aiming at showcasing the most creative and unconventional attitude of the brand, Robert Cavalli, skipping a traditional presentation format, decided to present his first effort through a photo exhibition hosted inside the suggestive Florentine sculpture studio Galleria Romanelli and developed in collaboration with London-based upcoming photographer Giovanni Corabi.

Kicking off this new adventure in Florence, TRIPLE RRR put the accent on its deep roots in the Italian artisanal tradition, which the brand aims to enrich and refresh through an international, energetic approach.